Explore our gallery showcasing our store, products, dedicated staff, and memorable moments from community events.
🌱 Spring Sale On Now 🌻
🌱 Spring Sale On Now 🌻
Committed to Supporting Nambucca Valley's Rural Communities
Serving Nambucca Valley since 2012, providing quality rural, pet, and garden supplies.
Your Trusted Local Supply Experts
Since 2012, Valley Rural Supplies has been the go-to source for rural, pet, and garden supplies in the Nambucca Valley. We pride ourselves on offering high-quality products and personalised service that meets the unique needs of our community.
Why Choose Valley Rural Supplies?
At Valley Rural Supplies, we pride ourselves on being more than just a store—we are a trusted partner in your rural, pet, and garden needs. With local expertise, a diverse range of quality products, and a commitment to our community, you’ll always find the support you need. Whether you’re caring for your animals, maintaining your property, or working on a project, we’re here to help.
We understand the unique needs of the Nambucca Valley community and provide advice you can rely on.
We offer everything from stock feed to garden supplies, with free delivery on bulk orders.
Valley Rural Supplies opens its doors, offering rural, pet, and garden supplies to the local community.
The business enhances convenience by offering free delivery on bulk orders to nearby areas, supporting local customers.
Milestones That Shape Our Journey
New premium brands for pet care, stock feed, and equine products are introduced, expanding the store’s offerings.
Milestones That Shape Our Journey
Milestones That Shape Our Journey
Valley Rural Supplies marks its 10-year anniversary, celebrating a decade of dedicated service to the Nambucca Valley.
Milestones That Shape Our Journey
Valley Rural Supplies opens its doors, offering rural, pet, and garden supplies to the local community.
Milestones That Shape Our Journey
The business enhances convenience by offering free delivery on bulk orders to nearby areas, supporting local customers.
Milestones That Shape Our Journey
New premium brands for pet care, stock feed, and equine products are introduced, expanding the store’s offerings.
Milestones That Shape Our Journey
During challenging times, Valley Rural Supplies ensures that essential products remain available, helping farmers and pet owners in the region.
Milestones That Shape Our Journey
Valley Rural Supplies marks its 10-year anniversary, celebrating a decade of dedicated service to the Nambucca Valley.
2012
2015
2017
2020
2022
The Faces Behind Our Community-Driven Service
Get to know the key members of our team.
Steven Fripp
Owner/Manager
Steven Fripp, the owner and manager of Valley Rural, has been a cornerstone of the business for 17 years. Growing up in farming at Peats Ridge, Steven has extensive experience in agriculture, including working with chickens, stone fruit, cattle, kiwifruit, citrus, and vegetables. Before Valley Rural, he ran his own earthmoving business for a decade. Steven's hands-on expertise and dedication to quality ensure the highest standards in produce and services. Steven enjoys camping, 4WDing, and woodturning outside of work, reflecting his love for the outdoors and hands-on activities.
Felice Fripp
Co-Owner
Felice Fripp, co-owner of Valley Rural, has been instrumental in the business for 17 years. Alongside her husband Steven, Felice oversees day-to-day operations, ensuring the highest quality and customer service standards. Her hands-on approach and dedication to sourcing the best produce have helped build a reputable name in the agricultural community. Deeply invested in the local community, Felice enjoys participating in community events and supporting local initiatives. In her personal time, she loves baking, gathering with friends and family, and beach trips with her kids.
Andrew Howell
Manager
With 15 years of experience, Andrew Howell plays a key role in ensuring the smooth and efficient running of Valley Rural. Known for his strong work ethic and hands-on approach, Andrew’s leadership is a driving force behind the business’s commitment to excellence. When not at work, Andrew enjoys camping and exploring the outdoors, reflecting his adventurous spirit. Dedicated to providing top-notch service, Andrew is passionate about supporting the local community and upholding the values that make Valley Rural a trusted name in the agricultural sector.
Josh Dreyer
Storeman
Josh Dreyer, a reliable storeman at Valley Rural, plays a key role in maintaining smooth and efficient store operations. With a hands-on approach, he expertly manages inventory and ensures the store is well-organised to meet customer needs. Outside of work, Josh enjoys spending time with his wife and kids, as well as fishing and shooting in the great outdoors. His dedication to both his job and family makes Josh an invaluable part of the Valley Rural team.
Explore our gallery showcasing our store, products, dedicated staff, and memorable moments from community events.
Visit us today for expert advice and quality products.
